Co-op poster six years too late?

 A happy new year to everyone out there (and hopefully a better one than the last couple of years, too!) To start off 2022, I decided to post an unusual sighting which you may even still be able to see.

The Co-op supermarket on Knightthorpe Road in Loughborough opened on the 11th of December 2015, in premises formerly occupied by The Maltings, which was also previously called The Gallant Knight.

Six years later, and I found a poster advertising the Co-op on a telephone box on Ashby Road, in front of St. Mary's RC Church.

Now the Co-op did have a small facelift a few months ago (among other things, the bakery section was moved closer to the front), but I don't think it's quite substantial enough to be able to be called 'new look'. The only other thing this could mean is... the poster was put up six years late.

As if that wasn't bad enough, if you look carefully enough, you'll also notice that the central section of the poster is upside-down!

Cheers!